Fox Sports considers the addition of Bayless a coup for the company and believes the news merits a significant multiplatform marketing campaign.

Marketing elements for Bayless' arrival included a multimillion-dollar, off-channel media plan including billboards, TV and digital; a digital video stunt in which Bayless and Sharpe debate sports with customers at an L.A. barber shop; a Times Square billboard takeover, which was up during the series premiere; a social media promotion where fans can tweet at Fox Sports for a chance to win a daily breakfast delivered by GrubHub vendors in local markets; and a 12-foot Skip Bayless bobblehead, which traveled to FS1 college football games across the country.


Client - FS1
Agency - FS1 Internal

Director - Craig Borders
Writer - Evan Mathis
Creative Director - Evan Mathis