BIG NOON KICKOFF - SHOW OPEN
Tradition, the Big Noon team, and the X Ambassadors on soundtrack. A show open designed to feel like Saturday morning itself: the bands, the campuses, the rituals, all wrapped around the brand platform that turned Fox CFB into appointment viewing.
CREDITS
Client: Fox Sports
Creative Director: Evan Mathis
Production: Director's Bureau
Driector: Julian Acosta
DP: Matthew Libatique
FOX CFB
Bill Burr's deadpan read. Quavo and his Lambos. A giant steak served Oscar-style. A spot built on tonal collision, with school trafition acting as the through-line that turned college football reverence into a Fox CFB signature.
CREDITS
Client: Fox Sports
Creative Director: Evan Mathis
Production: Director's Bureau
Driector: Julian Acosta
DP: Matthew Libatique