THE NORMAL HEART - MAIN TITLE PITCH
This is an exploration I did for the opening titles to HBO's "The Normal Heart". The film chronicles the emergence of AIDS in New York City in the early 1980s. Ryan Murphy's adaptation, based on the 1985 play by Larry Cramer, offers a shattering examination of both the physical effects of the disease itself, as well as the personal and political implications of the government's lack of response to the growing epidemic. The film tells the story through a group of characters who are struggling to make their voices heard amid the crisis.
Client - Plan B Entertainment
Agency - Prologue
Designer - Evan Mathis
Creative Director - Evan Mathis