PBC - SPENCE v PORTER
A welterweight unification built as a heavyweight cultural moment. Both fighters framed as elemental forces, with a design drivean cinematic build powered by a bangin' track, this one was designed to make the bout feel as big as the title at stake.
CREDITS
Client: Fox Sports
Creative Director: Evan Mathis
Writer: Evan Mathis
Production: NHS
THE US OPEN - ANTHEM
2015 was the first year that Fox was to broadcast the US Open at Chamber’s Bay. While golf is usually presented as a staid and quiet game, the objective with “Anthem” was to give this tournament a healthy dose of Fox attitude, and boost a traditionally quiet sport with some rock and roll energy.
An edit was assembled from the most historic and memorable moments in US Open history. To add the spice of the Fox attitude, footage was sourced from some of the most iconic American moments that pop culture has to offer: Elvis Presley, Dennis Hopper and Peter Fonda in Easy Rider, Neil Armstrong and John F. Kennedy all cut around the exciting golf action to the driving soundtrack of Grand Funk Railroad’s “American Band”. The script declares that The US Open is “a stage for greatness, where fortune shines on few”, and sets up the idea golf can be the embodiment of American Exceptionalism by shooting for the moon.
CREDITS
Client - FOX
Agency - Internal
Writer - Evan Mathis
Creative Director - Evan Mathis