As an evolution to the UFC on Fox brand, I was charged with freshening up the Fight Night package. Wanting to knock this project right to the mat, I brought in long time collaborator Anders Schrøder and the team at Frame to add some punch to the graphics. The voice and music needed to set the tone for a big fight, but the blood and sweat in the imagery call back to the human aspect of the contest.


Client - FS1
Agency - Frame.DK / FS1 Internal

Agency CD - Anders Schroder
Creative Director - Evan Mathis
Writer - Evan Mathis