THE NBA ON PRIME - GLOBAL LAUNCH
Prime Sports' arrival in the NBA scored like a long 3. Common's voice, Public Enemy providing the music - this was a pairing that signaled Prime's fluency in the culture, not just a tech company renting the rights for a season. The world-class talent roster does the same job: Dirk Nowitzki and Candace Parker carrying the weight of the legends, and Blake Griffin and Taylor Rooks speaking for the game as it's played right now. A global launch built to announce that you just walked into Prime's house.
CREDITS
Client: Prime Sports
Creative Director: Evan Mathis
Writer: Evan Mathis
Production: 77 Ventures