THE NBA ON PRIME - GLOBAL LAUNCH
Prime Video's arrival in the NBA scored like it mattered. Common's voice over Public Enemy, a pairing that signaled a fluency in the culture the game actually lives, not a tech company renting the rights for a season. The talent roster says the same thing: Dirk Nowitzki and Candace Parker carrying the weight of the legends, Blake Griffin and Taylor Rooks speaking for the game as it's played right now. A global launch built to announce that you just walked into Prime's house.
CREDITS
Client: Prime Sports
Creative Director: Evan Mathis
Writer: Evan Mathis
Production: 77 Ventures