BIG 3
Ice Cube, Allen Iverson, Dr. J, and more hoop legends than should legally be allowewd in one room. The inaugural-season launch for the Big 3 Basketball League, built on a roster that needed no introduction.
CREDITS
Client: Fox Sports
Creative Director: Evan Mathis
Writer: Evan Mathis
Production: WK NY
THE US OPEN - ANTHEM
2015 was the first year that Fox was to broadcast the US Open at Chamber’s Bay. While golf is usually presented as a staid and quiet game, the objective with “Anthem” was to give this tournament a healthy dose of Fox attitude, and boost a traditionally quiet sport with some rock and roll energy.
An edit was assembled from the most historic and memorable moments in US Open history. To add the spice of the Fox attitude, footage was sourced from some of the most iconic American moments that pop culture has to offer: Elvis Presley, Dennis Hopper and Peter Fonda in Easy Rider, Neil Armstrong and John F. Kennedy all cut around the exciting golf action to the driving soundtrack of Grand Funk Railroad’s “American Band”. The script declares that The US Open is “a stage for greatness, where fortune shines on few”, and sets up the idea golf can be the embodiment of American Exceptionalism by shooting for the moon.
CREDITS
Client - FOX
Agency - Internal
Writer - Evan Mathis
Creative Director - Evan Mathis